Clauses Noted: 1
Publication: The Sunday Times
Mr Wayne Jenkins complained to the Press Complaints Commission under Clause 1 (Accuracy) of the Editors' Code of Practice about a speech bubble which had been inserted onto a photograph in which he appeared with the Olympic torch. The complainant was concerned that the text, which read "Actually, I'm looking for Ebay" would mislead readers into believing that he intended to sell his torch following participation in the relay.
The matter was resolved when the PCC negotiated a donation to a charity of the complainant's choice, the removal of the photograph from its website, and the publication of the following apology:Rod Liddle's column on May 27 included a photograph of Wayne Jenkins, a prominent sports fundraiser, holding the Olympic torch. A bubble from his mouth bore the words, "Actually, I'm looking for eBay" - a humorous reference to a news story. Mr Jenkins was not identified and there was no intention to suggest he really intended to sell the torch, but it has caused him embarrassment and distress for which we apologise.
Date Published: 24/08/2012
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